diff --git a/servant-js/examples/www/angular/index.html b/servant-js/examples/www/angular/index.html
index 81ce491a..46ecf5ae 100644
--- a/servant-js/examples/www/angular/index.html
+++ b/servant-js/examples/www/angular/index.html
@@ -21,11 +21,11 @@ counterApp.controller('CounterCtrl', ['$scope', '$http', '$interval', function (
   var publishCounter = function (response) { $scope.counter = response.value; };
   
   $scope.getCounter = function() {
-    getcounter($http)
+    getCounter($http)
         .success(publishCounter);
   }
   $scope.incCounter = function() {
-    postcounter($http)
+    postCounter($http)
         .success(publishCounter);
   }
   
diff --git a/servant-js/examples/www/jquery/index.html b/servant-js/examples/www/jquery/index.html
index 48c7d652..eb1a5b6c 100644
--- a/servant-js/examples/www/jquery/index.html
+++ b/servant-js/examples/www/jquery/index.html
@@ -17,11 +17,11 @@
 <script type="text/javascript">
 $(document).ready(function() {
   // we get the current value stored by the server when the page is loaded
-  getcounter(updateCounter, alert);
+  getCounter(updateCounter, alert);
 
   // we update the value every 1sec, in the same way
   window.setInterval(function() {
-    getcounter(updateCounter, alert);
+    getCounter(updateCounter, alert);
   }, 1000);
 });
 
@@ -33,7 +33,7 @@ function updateCounter(response)
 // when the button is clicked, ask the server to increase
 // the value by one
 $('#inc').click(function() {
-  postcounter(updateCounter, alert);
+  postCounter(updateCounter, alert);
 });
 </script>
 </body>
diff --git a/servant-js/examples/www/vanilla/index.html b/servant-js/examples/www/vanilla/index.html
index 245172ab..9f663ae8 100644
--- a/servant-js/examples/www/vanilla/index.html
+++ b/servant-js/examples/www/vanilla/index.html
@@ -16,11 +16,11 @@
 <script type="text/javascript">
 window.addEventListener('load', function() {
   // we get the current value stored by the server when the page is loaded
-  getcounter(updateCounter, alert);
+  getCounter(updateCounter, alert);
 
   // we update the value every 1sec, in the same way
   window.setInterval(function() {
-    getcounter(updateCounter, alert);
+    getCounter(updateCounter, alert);
   }, 1000);
 });
 
@@ -32,7 +32,7 @@ function updateCounter(response)
 // when the button is clicked, ask the server to increase
 // the value by one
 document.getElementById('inc').addEventListener('click', function() {
-  postcounter(updateCounter, alert);
+  postCounter(updateCounter, alert);
 });
 </script>
 </body>
diff --git a/servant-js/src/Servant/JS.hs b/servant-js/src/Servant/JS.hs
index 8dfb1e37..23835d21 100644
--- a/servant-js/src/Servant/JS.hs
+++ b/servant-js/src/Servant/JS.hs
@@ -80,9 +80,9 @@ module Servant.JS
   , defCommonGeneratorOptions
 
   , -- * Function renamers
-    concatRenamer
-  , snakeCaseRenamer
-  , camelCaseRenamer
+    concatCase
+  , snakeCase
+  , camelCase
 
   , -- * Vanilla Javascript code generation
     vanillaJS
diff --git a/servant-js/src/Servant/JS/Angular.hs b/servant-js/src/Servant/JS/Angular.hs
index 68ff0a27..2b0066aa 100644
--- a/servant-js/src/Servant/JS/Angular.hs
+++ b/servant-js/src/Servant/JS/Angular.hs
@@ -123,7 +123,7 @@ generateAngularJSWith ngOptions opts req = "\n" <>
                 
         fsep = if hasService then ":" else " ="
                 
-        fname = namespace <> (functionRenamer opts $ req ^. funcName)
+        fname = namespace <> (functionNameBuilder opts $ req ^. funcName)
         
         method = req ^. reqMethod
         url = if url' == "'" then "'/'" else url'
diff --git a/servant-js/src/Servant/JS/Internal.hs b/servant-js/src/Servant/JS/Internal.hs
index 2a3eee88..a101f235 100644
--- a/servant-js/src/Servant/JS/Internal.hs
+++ b/servant-js/src/Servant/JS/Internal.hs
@@ -29,7 +29,7 @@ import Servant.API
 -- customize the output
 data CommonGeneratorOptions = CommonGeneratorOptions
   { 
-    functionRenamer :: FunctionName -> String  -- ^ function transforming function names
+    functionNameBuilder :: FunctionName -> String  -- ^ function generating function names
   , requestBody :: String                -- ^ name used when a user want to send the request body (to let you redefine it)
   , successCallback :: String            -- ^ name of the callback parameter when the request was successful
   , errorCallback :: String              -- ^ name of the callback parameter when the request reported an error
@@ -40,7 +40,7 @@ data CommonGeneratorOptions = CommonGeneratorOptions
 --
 -- @
 -- > defCommonGeneratorOptions = CommonGeneratorOptions
--- >   { functionRenamer = concatRenamer
+-- >   { functionNameBuilder = camelCase
 -- >   , requestBody = "body"
 -- >   , successCallback = "onSuccess"
 -- >   , errorCallback = "onError"
@@ -50,29 +50,29 @@ data CommonGeneratorOptions = CommonGeneratorOptions
 defCommonGeneratorOptions :: CommonGeneratorOptions
 defCommonGeneratorOptions = CommonGeneratorOptions
   {
-    functionRenamer = concatRenamer
+    functionNameBuilder = camelCase
   , requestBody = "body"
   , successCallback = "onSuccess"
   , errorCallback = "onError"
   , moduleName = ""
   }
 
--- | Function renamer that simply concat each part together
-concatRenamer :: FunctionName -> String
-concatRenamer = concat
+-- | Function name builder that simply concat each part together
+concatCase :: FunctionName -> String
+concatCase = concat
     
--- | Function renamer using the snake_case convention.
+-- | Function name builder using the snake_case convention.
 -- each part is separated by a single underscore character.
-snakeCaseRenamer :: FunctionName -> String
-snakeCaseRenamer = intercalate "_"
+snakeCase :: FunctionName -> String
+snakeCase = intercalate "_"
     
--- | Function renamer using the CamelCase convention.
+-- | Function name builder using the CamelCase convention.
 -- each part begins with an upper case character.
-camelCaseRenamer :: FunctionName -> String
-camelCaseRenamer [] = ""
-camelCaseRenamer (p:ps) = concat $ p : camelCaseRenamer' ps
-   where camelCaseRenamer' [] = []
-         camelCaseRenamer' (r:rs) = capitalize r : camelCaseRenamer' rs
+camelCase :: FunctionName -> String
+camelCase [] = ""
+camelCase (p:ps) = concat $ p : camelCase' ps
+   where camelCase' [] = []
+         camelCase' (r:rs) = capitalize r : camelCase' rs
          capitalize [] = []
          capitalize (x:xs) = toUpper x : xs
     
diff --git a/servant-js/src/Servant/JS/JQuery.hs b/servant-js/src/Servant/JS/JQuery.hs
index be36792e..0231bb97 100644
--- a/servant-js/src/Servant/JS/JQuery.hs
+++ b/servant-js/src/Servant/JS/JQuery.hs
@@ -76,7 +76,7 @@ generateJQueryJSWith opts req = "\n" <>
         namespace = if null (moduleName opts)
                        then "var "
                        else (moduleName opts) <> "."
-        fname = namespace <> (functionRenamer opts $ req ^. funcName)
+        fname = namespace <> (functionNameBuilder opts $ req ^. funcName)
         
         method = req ^. reqMethod
         url = if url' == "'" then "'/'" else url'
diff --git a/servant-js/src/Servant/JS/Vanilla.hs b/servant-js/src/Servant/JS/Vanilla.hs
index c9b0fb49..ee632f95 100644
--- a/servant-js/src/Servant/JS/Vanilla.hs
+++ b/servant-js/src/Servant/JS/Vanilla.hs
@@ -83,7 +83,7 @@ generateVanillaJSWith opts req = "\n" <>
         namespace = if null (moduleName opts)
                        then "var "
                        else (moduleName opts) <> "."
-        fname = namespace <> (functionRenamer opts $ req ^. funcName)
+        fname = namespace <> (functionNameBuilder opts $ req ^. funcName)
         
         method = req ^. reqMethod
         url = if url' == "'" then "'/'" else url'