The previous built-in reference doc had only title and content
layouts. Add in a section-header slide and a two-content slide, so
users can more easily modify it to build their own templates.
Golden files needed to be regenerated. Checked on MS PowerPoint 2013.
* docx writer: support custom properties. Solves the writer part of #3024.
Also supports additional core properties: `subject`, `lang`, `category`,
`description`.
* odt writer: improve standard properties, including the following core properties:
`generator` (Pandoc/VERSION), `description`, `subject`, `keywords`,
`initial-creator` (from authors), `creation-date` (actual creation date).
Also fix date.
* pptx writer: support custom properties. Also supports additional core
properties: `subject`, `category`, `description`.
* Includes golden tests.
* MANUAL: document metadata support for docx, odt, pptx writers
