* docx writer: support custom properties. Solves the writer part of #3024.
Also supports additional core properties: `subject`, `lang`, `category`,
`description`.
* odt writer: improve standard properties, including the following core properties:
`generator` (Pandoc/VERSION), `description`, `subject`, `keywords`,
`initial-creator` (from authors), `creation-date` (actual creation date).
Also fix date.
* pptx writer: support custom properties. Also supports additional core
properties: `subject`, `category`, `description`.
* Includes golden tests.
* MANUAL: document metadata support for docx, odt, pptx writers
Since the template changed, some small elements of these test files
changed as well.
All of these were checked with Powerpoint 2013 on Windows
10 (VirtualBox). All had expected outcomes and no corruption.
