Add basic \textcolor support to LaTeX reader

src/Text/Pandoc/Readers/LaTeX.hs

@@ -680,6 +680,8 @@ inlineCommands = M.fromList $
   , ("nohyphens", tok)
   , ("textnhtt", ttfamily)
   , ("nhttfamily", ttfamily)
+  -- textcolor
+  , ("textcolor", textcolor)
   ] ++ map ignoreInlines
   -- these commands will be ignored unless --parse-raw is specified,
   -- in which case they will appear as raw latex blocks:
@@ -756,6 +758,12 @@ dosiunitx = do
                       emptyOr160 unit,
                       unit]
 
+textcolor :: PandocMonad m => LP m Inlines
+textcolor = do
+    skipopts 
+    color <- braced
+    spanWith ("",[],[("style","color: " ++ color)]) <$> tok
+
 lit :: String -> LP m Inlines
 lit = pure . str
 

test/command/textcolor.md

@@ -0,0 +1,13 @@
+```
+% pandoc -f latex -t native
+\textcolor{red}{Hello World}
+^D
+[Para [Span ("",[],[("style","color: red")]) [Str "Hello",Space,Str "World"]]]
+```
+
+```
+% pandoc -f latex -t native
+\textcolor{blue}{Hello \textbf{World}}
+^D
+[Para [Span ("",[],[("style","color: blue")]) [Str "Hello",Space,Strong [Str "World"]]]]
+```